HP-Mosaic

What is HP Mosaic?

HP Mosaic is a customisation software based on HP Smart-Stream Designer. It is software that automatically generates an unlimited number of unique label graphics based on a fixed starting motif (pattern). This fixed pattern is the core element of the process. HP Mosaic technology uses an algorithm to create the different designs from this pattern.

How does HP Mosaic work?

The core element of HP Mosaic is the basic pattern: a master file and a vector graphic are merged, and the graphic is then modified by rotation, scaling, or colour swapping to achieve new patterns again and again. Algorithm commands can be controlled by choosing which colours are to be retained or swapped. Numerous variations can be created and each label becomes unique. For best results, the base file should be as complex and colourful as possible. The more complex is the basic pattern, the better the results will be. Similarly, the larger the runs is, the more complex the template must be so that as many different graphics as possible can be created.

Make your mark, thanks to HP Mosaic

Until recently, a printed label was only a means of communicating basic information such as the product name or information required by law. Today, labels and packaging are key elements of marketing. With individually printed and personalised labels, it is possible to increase the attention of a possible buyer and establish a direct, emotional connection with them. Products can become an active part of a unique narrative with the addition of images, messages and design so that they are remembered longer in the minds of consumers. With HP Mosaic, marketing becomes personal and gives the opportunity to experiment with personalised marketing campaigns and communicate new innovations in a creative way.

More and more brands are focusing on mass individuality: CocaCola with its Diet Coke campaign in Israel, Pril and its colourful dish detergent bottles with the classic Pril flower (note: this campaign was not printed by etichetta.it). Nutella also gave its jars a unique design in the Nutella Unique campaign. In addition, in collaboration with Heineken, artist Emily Forgot created unique designs for the beer bottles with the help of HP Mosaic 2000. The possibilities for using HP Mosaic to design the most iconic and varied packaging are endless.

Mass customisation, thanks to digital printing

Thanks to digital printing, which offers flexibility even for small print runs, individual and variable designs can be produced. Finished labels are produced from a print file in a matter of hours and it is only possible because set-up times are no longer necessary, as with conventional printing processes. With digital printing, mass customisation of labels is accessible to any type of company, both large and small.

What are the next steps?

Have you been intrigued by the possibilities of HP Mosaic Technology? We would be happy to help you design your next campaign and discuss with you how best to use HP Mosaic technology. Call us at 06 94803980 and e-mail us at info@etichetta.it.