History
A well-being that is not only physical, but that becomes for every woman self-confidence, inner joy and confirmation of her own innate beauty. Starting from here, it moves in two directions: on the one hand, towards the enhancement of the role of the beautician, through a training course aimed at her professional evolution and developed through the Formamentis business division; on the other, towards the search for methodologies and products with proven and immediately verifiable effectiveness. The beautician thus becomes a true beauty consultant, equipped with all the tools to accompany the client on a path of self-care.
For the ‘birth’ and launching of the new project, she relied on Alessandra Turrin, initially as an ‘external collaborator,’ later entrusting her as head of the communication and marketing department. From then on, Alessandra, who kindly answered a few of our questions, worked constantly to maintain and bring a consistent, distinguishable and pleasant look to the Brand.
Design
One of the most important projects was precisely the restyling of the Unique line. In order to keep up with changes in the market and customer needs, Unique is constantly evolving, both from the point of view of product formulations and from the point of view of packaging, which has precisely the task of ‘communicating’ the company’s values to the outside world.
“Color tests to identify line colors and material tests and their impact, the site offers a wide selection of supporting materials!”
Material
Always the products of the Unique line are composed of the primary pack plus applied label, this allows more fluidity in updating references with an acceptable cost/quality impact. For the “Self-care” line the material has always been opaque, I consider it very elegant and very much in line with the Brand style (internal internal and external printing materials almost always have the opaque appearance). For the Advanced line, we opted for a transparent material with a “no label look” effect embellished with silver or shiny gold hot foils.
Difficulty
No difficulties; when I relied on etichetta.it (with some hesitation since I had always been accustomed to in-person typography), I immediately had the opportunity for comparison to better organize the printing processes. Color proofs to identify line colors and material proofs and their impact, the site offers a wide choice of backing materials!
Since there were many labels that we would have to print in a short time, I feared in poor results or falling into the classic dynamics of last-minute mistakes or late delivery times. Fortunately, none of this happened.
Why would you recommend etichetta.it as a printing partner?
For professionalism and helpfulness to the customer. Customer Service, which I used a lot in the beginning, is always prompt in responses and in finding the most appropriate solutions for us.
Production times are almost always kept to a minimum, which is no small thing (I was used to tripled lead times). The quality/price is in my opinion good and the print startup processes are very intuitive.
Do you want to be part of our clients’ stories?
Answer the questions below and send us your answers, photos of your team, and product photos!
- What is your story? Briefly introduce the company, products and philosophy.
- How did you come up with the design of the label(s) and what is its special feature?
- What material(s) did you choose and why?
- Were there any particular challenges/difficulties in the journey leading to the final label?
- Why would you recommend etichetta.it as a printing partner?