Scented candles: creative guide and marketing tips

The history of candles

Candles have a fascinating history, dating back to the first century A.D., when they were made primarily from animal fat. This cheap and abundant material, known as tallow, was used until the discovery of beeswax. Initially used by the nobility and the church, it marked the beginning of the era of luxury candles due to brighter burning, longer life, and less smoke. The transition from practicality to aesthetics marked a turning point in the history of candle making, paving the way for modern innovations. Today, candle making has turned into a true art, with a wide variety of materials and scents available to artisans and enthusiasts alike.

Choosing perfume: a key element

The most important element of a handmade candle is its scent. Here’s how to choose:

1. Ask yourself what atmosphere you want to create: relaxing, energetic, romantic? Scents have a strong emotional impact and can improve psychological well-being.
2. For a calm and serene atmosphere, opt for essences such as lavender and jasmine, which have calming properties. Don’t hesitate to mix these fragrances with other scents to create a unique bouquet.
3. If your goal is to stimulate the senses, lean toward lively and refreshing fragrances. Citrus fruits such as bergamot and lemon, or herbs such as mint, are ideal for releasing energy and improving concentration.
4. The rose is a timeless classic for creating a cozy, intimate atmosphere. Known for its stress-reducing properties, it is perfect for romantic evenings!

Making candles should be a fun and creative experience, so don’t be afraid to experiment to your heart’s content.

Choosing the wick

The choice of wick is as important as the fragrance. There are some parameters to consider:

Correct size: a wick that is too small or too large can affect combustion by determining the size of the flame. The right size ensures even melting of the wax and optimal scent emission.

Wick placement: centering the wick correctly is critical to prevent the candle from burning unevenly. Use specific tools to ensure accurate positioning.

Add perfume at the right time

Timing is crucial in adding fragrance to wax, and the temperature of addition varies according to the type of wax. For example, with soy or kerosene wax, fragrances are added between 82° and 85° Celsius. In palm wax, essential oils are recommended to be added between 93° and 96° Celsius to maximize the effectiveness of the fragrance.

Important: Timing is crucial! Depending on when and how you add fragrances to candle wax, the smells may be more or less intense. Be sure to inquire about the melting temperature of your wax and choose the right time to add fragrances.

Marketing and design: present your candles and sell them

Once your candle is ready to go to market, a crucial aspect comes into play: marketing and design. This phase is critical, as it allows you to convey the quality and uniqueness of your product to potential customers. Here are some detailed tips for maximizing the impact of your candles in the marketplace:

Innovative label design

Your candle label is the first eye contact the customer will have with your product, and it is essential that it reflects the essence of the candle itself. Think about colors, fonts and images that can tell the story of the candle.

Know and understand the target audience

An effective marketing strategy begins with understanding your audience. Ask yourself who your ideal customers are. Are they young urban professionals? Couples looking for romance? Or perhaps lovers of yoga and meditation? Understanding your target audience will help you create label designs that resonate with their tastes and expectations.

Brand narrative and storytelling

Use label design to tell the story of your candle. Include short descriptions or slogans that capture the essence of the fragrance and brand. This storytelling can create an emotional connection with the customer, making your candle not just a product, but an experience to be enjoyed.

Customization and savings at etichetta.it

At etichetta.it, we offer you the flexibility to print custom labels for each fragrance while maintaining a unity in the overall design. This approach allows you to explore different creative options without compromising your brand identity. In addition, with digital printing, you can save time and money by sending several references to print in one run, as long as the size and print material remain the same.

Design and marketing are not just tools to sell a product, they are an expression of your art and passion. A well-designed label not only captures attention, it tells the story of your product, creating an emotional connection that goes beyond the simple business transaction. Create a label that speaks to your customers’ hearts and watch your passion turn into a successful brand.