Creating the right labeling strategy for spice products

Are you afraid that your products might get lost among those of your competitors? One way to avoid this is to create a design for your product that is unique and innovative.
A suitable appearance allows it to be remembered and recognized right away; this is very important in the spice industry. In fact, most manufacturers offer a wide variety of spices, which is why a label or packaging must really make a difference. We want to offer you some hints and tips to make your product design harmonious and consistent.

Sometimes it pays to order several varieties of labels with different specifications all in one order, and digital printing allows you to do this. You can have different colors and designs, as well as add special finishes to each variety. The only things that need to remain the same among the different varieties are the shapes, sizes, and materials.

Use your brand identity to create a consistent design

Your brand identity is what definitively distinguishes you from other companies. It encompasses the value of your products, services and performance(Ghodeswar) by representing your brand among emotional and functional benefits. By conveying these values in the design of your products, you can communicate them visually to your potential customers. In this way, the appearance of your products establishes the essence of what your brand stands for, and you can use design to guide consumer expectations.

You can even design packaging and labels so that your product lines are not only expressive, but also memorable. These are the two elements that most effectively support the success of your products on supermarket shelves (Ghodeswar). Whether it is your brand logo, the colors of your visual identity, or perhaps a claim, selecting certain elements and repeating them throughout the design will make your packaging look consistent and generate a strong sense of recognition(IanCW).

Tips for effective label design across different product lines

An easy way to create various product lines is to choose and use certain fonts. Think of brands like Disney, Coca-Cola, Google or MTV, they immediately conjure up an image in your mind. Granted, these are large companies, however, typography is an integral part of their visual identity.
The same goes for color combinations: most brands use a small color palette to represent their identity. Whether vibrant or subdued, the choice depends on what works best for your brand.

Among the most obvious choices for an element of recognition is the brand logo, and it should always be included in the label design. Do you want consumers to be able to immediately associate the products they choose with your brand? This is the easiest and surest way to do so. Your logo uses some of your visual identity colors, and you can leverage the rest of the palette to complement them within the design. Once you have defined these elements, you can think about how to subtly distinguish different product lines. You could, for example, use different finishes such as hot stamping, digital spot coating, or protective coating.

TLDR: What to include in your design

• Logo
• Company colors
• Typography
• Distinctive elements (hot stamping, painting or embossing)

Practical example

You have a variety of spices (pepper, paprika, cinnamon, etc.) all sold in the same container. To show that they come from the same company, you use the same typography, colors, logo and label size. However, you use a different color of hot stamping to highlight the type of spice: bronze for cinnamon, red for paprika, black for pepper, and so on. Hot stamping not only gives labels a premium look, but visually differentiates spices while maintaining consistency.

At etichetta.it we can print such orders, all in one run. You have the option of choosing the “No. of label designs” you wish to print. Let’s say you have cinnamon, paprika and pepper: in that field you will enter the number 3. At this point you can specify details such as shape, size and finish. As the total quantity, you will indicate the total number of labels you wish to receive at the end (so the sum of all three designs). Later in the ordering process, you can decide how many labels of each design you want to print. They do not have to be distributed equally-the choice is entirely yours.

Conclusion

There are several aspects to keep in mind when designing your products. They should always represent your brand identity. To this end, include colors from your visual identity palette in your designs. Also, choosing distinctive fonts is a way for potential customers to remember, different product lines. You can use colors and fonts to express your products’ values and guide customers’ expectations.
So unleash your creativity and get to work designing the most innovative and eye-catching labels and packaging you can come up with. Probably the personalized spice labels from etichetta.it, will be able to help you in this endeavor.

References

Ghodeswar, Bhimrao M. “Building brand identity in competitive markets: A conceptual model.” Journal of Product & Brand Management, vol. 17, no. 1, Feb. 29, 2008, pp. 4-12, https://doi.org/10.1108/10610420810856468.

IanCW. “Memorability and B2B Marketing – One Marketing.” One Marketing – Marketing Concepts – Dangerous Ideas, 20 Feb. 2024, https://one-marketing.co.uk/memorability-and-b2b-marketing/.