Personalization is the key to success

Customized products and packaging allow you to communicate with your customers in special ways. This method is highly valued and sought after by consumers, who, feeling appreciated, raise the probability of a possible purchase of your products. Personalization increases consumer interactions and as a result leads to high sales, turning it into an excellent marketing strategy. On the other hand, it can be a complicated factor to implement that requires a lot of attention. Lucky for you, in this article you will find inspirations, methods, and incentives to help you get started on this path.

Why personalization works

There are many reasons for the success of personalization. When you have established personal communication with your customers, their loyalty to your brand grows. The frequency of purchases is likely to increase, and so is your customers’ involvement in investing in your brand. Some customers may even share your products on social media or simply by word of mouth, amplifying your audience and sales.
Product personalization will increase your sales and create a more meaningful connection with customers. When they are offered a product that is perfect for their needs, such as customizable options, exclusive designs, or customizable packaging, consumers perceive the value of your offerings.

How is it done?

One of the most popular methods of personalization is putting people’s names on products, capturing their attention in an instant. Large companies such as Coca Cola, have effectively demonstrated this approach. With this strategy, you can also indulge in creativity.
Digitization offers possibilities for communicating with customers in an individual and innovative way. QR codes with different digital content in the label, creates a creative approach that offers unique experiences for potential customers. With digital printing, you can add QR code in your product labels. Digital technology ensures sharp image printing, which is important to have readable codes.

By diversifying the style of your product you can broaden your horizons with different shapes and designs that can attract more people. One creative way to do this is by using HP Mosaic. It is software that creates different varieties of styles, backgrounds for label products. All you need is a basic template from which the software will randomly select extracts creating endless possibilities. This technology is used for special editions but it can also be a customization method.

Another creative way to motivate people to interact with your products is are collectible products. Labels or packaging that come in three or four packs, appeals to people who love to collect items (Macdolnald), incentivizing them to buy a product repeatedly. You can also do a series of collectibles to give even more motivation in buying your products more than once.
Beyond visual images, you can also try texts for your packaging for those people who like to read. It can be a story about your company, or your products, a poem, an interesting piece of information to share, or even your favorite joke.

More info on customization

By evaluating your materials and resources, you can make your personalization efforts more effective and offer more relevant and impactful experiences to your audience (Morley). They are also key to an elaborate marketing strategy. Whether it’s your team, a research system or your brilliant mind, always consider all the resources you have.
One of the most valuable resources might be your CRM system. Depending on the software you use, it may offer useful features to help you create targeted marketing campaigns. You should pay attention to segmentation, automation, and data tracking. These features can make your marketing efforts much easier.
In addition to evaluating the technology features available to you, take a look at human resources as well. Does your team have the skills needed to create the customized content you need? If not, it may be worth investing in training or partnering with experts (Donlan).

Try it yourself!

In conclusion, personalization is a great way to capture consumer attention by sustainably amplifying your customers. Moreover, it is an asset to include in your marketing strategy, offering not only a creative outlet but also an opportunity to increase sales. Remember that people want to be entertained: the more innovative your ideas are, the more attention you will draw to your products. Don’t be afraid to think outside the box!
Now it’s your turn! Set your creativity free and enhance your products.

References

Donlan, Kirk. “What Is Personalized Marketing? Strategy, Examples & Trends.” Emarsys, Mar. 3, 2023, emarsys.com/learn/blog/what-is-personalized-marketing/.

Drucker, Peter F. The Practice of Management. Routledge, an Imprint of the Taylor & Francis Group, 2011.

Macdonald, Sharon. “Collecting Practices. A Companion to Museum Studies, Wiley-Blackwell, Chichester, West Sussex, U.K, 2011, pp. 81-97.

Morley, Katie. “Personalized Marketing: What It Is, Benefits & Real-Life Examples.” Insider, Aug. 14, 2024, useinsider.com/personalized-marketing/.