Digital wine label

E-label: the digital label for wine

Since January 1, 2023, wine labelling rules have changed. In fact, it has become mandatory to indicate on self-adhesive labels how the bottle is recycled. However, Regulation (EU) 2021/2117 (link) adds new obligations for wine producers which is to include on wine labels the list of ingredients and calorie content. Since there is limited space on bottle labels, the EU has stipulated that producers can make use of the so-called digital label, also known as e-label.

What does digital wine label mean?

It is often not possible to include all mandatory information on stickers due to limited space. For this reason, the European Union has stipulated that this information can also be communicated electronically via the so-called digital label. It is a sticker label with a QR code which links to a web page containing all the mandatory information.

What exactly does the new legislation provide for?

With the introduction of Regulation (EU) 2021/2117, all bottles labelled or bottled on or after December 8, 2023 must display specific product information, including energy values, allergen details, nutritional values, and ingredients. It’s important to distinguish between the information that must be printed directly on the label and the details that can be provided digitally via a QR code. This distinction ensures compliance while allowing brands to maintain a clean and visually appealing label design:

Elements to be compulsorily printed on wine labels:

• Energy values (to be denoted by the symbol E)
• Allergens (to be indicated by “contains…”)

Elements that can be conveyed through QR codes:

• Nutritional values
• Ingredients

Print digital wine labels with etichetta.it

All wine bottles must now include the new mandatory information. You can choose to print all details directly on the label, incorporating a table with nutritional values and ingredients, or use an e-label, a digital label, that communicates the required information via a printed QR code. Since the QR code can be placed on the back label, you may only need to print this part of the packaging. At etichetta.it, we are a professional online label manufacturer offering state-of-the-art digital printing to deliver high-quality die-cut and ready to use roll labels, ready to use in a short time. We provide a wide selection of materials specifically suited for wine, including natural papers and bar-coded papers. You can choose between traditional die-cutting or laser cutting, which ensures rapid delivery of your digital labels. For urgent needs, we also offer an express production service within 48 hours.

How can e-labels be ordered?

Thanks to our online calculator, you will be able to calculate all the quotes you want and order your roll labels directly online. It will be enough to enter the desired quantity, label format, choose the material and finish, upload the print file and within a few days you will receive your digital labels. During order entry you will be able to choose the winding directions and configure the rolls.

https://www.youtube.com/watch?v=H6jtiNJRoA4

Can front labels also be ordered?

etichetta.it specialises in the production of labels for bottles, specifically in wine labels. We can produce roll labels of any shape and size, including sandwich printing labels alternate on a roll. We can also offer a wide choice of finishes to make your adhesive labels unique, such as hot foil, blind embossing, and relief embossing. We can enhance your wine labels with digital finishes such as partial varnishing and digital cold foil—perfect for short runs, limited editions, and special releases.

Contact us and we will be happy to answer any of your questions.